*This post contains affiliate links
I still see a lot of people around me who realize they should be marketing their blog / biz on Pinterest, but have no clue where to start. Don’t worry, in this crash course blog post, I’m going to get you started!
Pinterest can drive massive traffic to your website, if you know how to use it. It can be a great place to collaborate with other bloggers and mompreneurs to increase your reach and influence exponentially.
Pinterest is a wonderful tool for bloggers, while at the same time it can be a seven-headed dragon.
It’s not because Pinterest really wants to be a wild beast. It wants to be cute and cuddly and please you, but you have to know how to handle it. In a way, it’s like a high-maintenance puppy.
I get a lot of questions from people about how to get started, or how to gain more followers. But when I take a look at their accounts, their foundations are not in place. They try to get the puppy to pick up the newspaper in the morning, when it hasn’t yet learned it’s name.
In this article, I want to give some simple, short steps for you to take to get the foundation of puppy training in place so you can really grow your account.
How to get started on Pinterest?
Pinterest is a search engine
The first thing you need to know when you get started on Pinterest, is that basically, Pinterest is a visual search engine. This is what makes it so powerful: the people on Pinterest are already searching for something, making it more likely for them to click through to you website.
There are two other main advantages to Pinterest as I see it:
1. People are visual beings. Pinterest presents us with information in a way that is easily digestible to us. Instead of having to read through something (like on twitter) we can look at a pin and very quickly see what it is.
2. It’s easy to collaborate and gain a relatively large influence in a short time. This is what Group Boards are for.
So, before you get started on Pinterest, you need to ask yourself: What are your goals here?
This is usually where I ask people to think about what they want out of Pinterest. Do you want more followers? Then what will you do with those followers?
Here’s how to go about it.
Who is your audience?
Ask yourself who your audience is? What are they looking for? What problem are you solving for them. I always try to think of my audience as what I call rounded personalities. My blog is about stressed-out moms. So I have a board about self-care. However, moms don’t only want to read about that. They also want solutions to parenting challenges, getting everything planned out right, work life balance, health….A follower is not some flat personality with only one interest. A follower has many facets to their personality. Ask yourself what those facets are.
Create boards with your audience in mind
When you just get started on Pinterest, start by creating boards around your audience. What are they looking for? What is it that they need? If they are searching for your brand, which questions would they be asking themselves?
Create a Best Of board
Always have a Best Of board that highlights your work. This is your portfolio on Pinterest. Make sure your blog posts are pinned here. And remember, you can make several pins for each blog posts; there is no rule that says you can only have one pin per post!
Ask yourself what your goal is with Pinterest
As stated above, when you just get started on Pinterest, you need to ask yourself what your goals are?
Many people focus on followers, and yes, they are nice to have (I too check my stats regularly). But just followers cannot be your goal if you take your blog and business seriously. You want those people to get over to your site, read your magnificent work, buy your stuff. Am I right?
A good foundation to Pinterest has the answers to those questions. You need to know what your goal is, so that you can pin accordingly. Whether for readers, e-mail subscribers, affiliate clicks or future customers.
Research Keywords specially for Pinterest
Pinterest is a search engine. So you need keywords. In your Bio on your boards and in the description of your pins.
Pinterest can’t really “see” your images, so you have to help it a bit with actual text, filled with keywords.
When you get started on Pinterest, write down what your website is about. What is your mission?
Then write down the words that are associated with that.
Once you have a good idea what the keywords that describe your brand are going to be, go to Pinterest itself and start typing them into the search bar. You’ll see that Pinterest has all sorts of suggestions for you. Those suggestions are based on popular searches…use that to your advantage.
Convert to a business account for Pinterest
Convert to a business account and set up rich pins.
What this does, is it makes the text with the pins from your website easier to read.
Basically it adds the headline of the page you’re pinning from bigger, and it adds your logo to the pin. This way, people can see you’re an expert with a website.
But not only that, it also makes the headline of your post or page pop a bit, drawing attention to it. Which in turn, of course, makes it more likely that people will click and come over to your website.
Pin a LOT
Pin regularly (as in daily, preferably multiple times per day), the more the better, though I’ve never heard that more than 100 pins per day helps any.
You can do this manually, but having a scheduler will help. Personally, I really like Tailwind. It’s easy enough to use and there’s a flat monthly fee. It you pin a lot (and I certainly do) this is very nice.
You can sign up to Tailwind right here and get the first 100 pins for free!
While on the topic of pinning, pin stuff that leads to a website. I see a lot of people who are new to Pinterest pin Google searches. Please don’t do that.
People on Pinterest are looking for helpful articles and blog posts, so they want pins to lead to an actual website.
If you’re looking for stuff to pin, either use
- the feed on Pinterest itself
- The Pinterest search bar
- Group boards you have joined
- Or articles that you’ve found and want to save
Get involved with Group Boards
Get onto group boards and collaborate. Personally, I hoard group boards. They are my non-secret to massive traffic. With group boards you expand your reach by so much.
This is how that works
If you have 100 followers, then those are 100 people you reach.
Say, you get onto 9 group boards, each with another 100 followers. You’ve just increased your reach to 10.000.
That’s a far bigger chance of people seeing what you are doing.
A bigger change of people becoming familiar with your brand. Following you. Visiting your site. Buying your products or services.
Make sure the traffic lands where you want it to
Make sure traffic goes to your website. A lot of people who just get started on Pinterest make this mistake.
This relates to the goals you defined earlier. Sometimes people pin from their Instagram account, or they upload the image itself to Pinterest and add the image URL, rather than a blog post URL.
Make sure people end up in the right location to see your amazing work and drop straight into the sales funnel that you have waiting for them. Don’t make them look for stuff, because they won’t.
Sorry I’m being so direct about it, but I feel that I need to be very clear on this topic: all your effort is wasted if you don’t think about where that pin is going to lead people.
Pin -> Blog Post with Freebie -> E-mail list / Sales Page
In the end, if you want to make money off your blog or business, then Pinterest is the start of your sales funnel.
I know this is a lot to take in, especially if you just get started on Pinterest.
But if you take one step at a time, you will get there. And trust me, Pinterest is so worth it! Ask any blogger who’s marketed their stuff on Pinterest and they will tell you the same.